DEFINE YOUR VISION
his comes first on the list because it is the most important step in building a great brand. Nailing down your values early on will help you develop a strong mission statement and company culture. Remember, this is not an elevator pitch, this is your story. You aren’t selling anything at this point. You are just starting the conversation. This is your chance to tell customers who you are, what you do, and why it matters.Who are you? What is your story?What are your beliefs, your convictions, your principles? Why?What drives you? Why do you do what you do?
DEFINE THE TARGET
The relationship you have with your customers will determine the success of your organization. Gaining a firm understanding of who they are and what they want will help you better serve them.How do your customers perceive you?How do you want customers to perceive you?What are your customers’ needs?
DEFINE THE POSITION
Finding your position in the market is crucial to your success. Remember – you cannot be everything and you cannot do everything, so pick what you do best and explore that niche.
Who is your competition?
What makes you stand out from the crowd?
Do you offer a service that your competitors don’t?
Take some time to answer these questions. In our next blog post, we will cover the next step in the process: creating an authentic value proposition.