Strategic and results-driven Brand Management Professional with 17+ years of experience driving company-wide value, leading highly-visible business initiatives, and driving revenue growth and positive brand awareness within fast-paced, rapidly evolving environments.
Leverages strong business and technical acumen as well as expertise in brand management, marketing, PR, software development, and business analysis to enhance brand awareness and lead interactive marketing programs. Dynamic leader capable of building cross-functional teams that deliver rapid results. Insightful communicator with the ability to lead direct sales initiatives and optimize business processes.
VP Sales and Marketing | Wraps and Media
Company Name Lowen Corporation
Dates Employed Jan 2009 – Dec 2009 Employment Duration12 mos
Location Hutchinson , KS
The Vice President of Marketing is responsible for the strategy, tactics and programs to create interest, demand and recognition for Acme Software Corporation and its products through the use of PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing. Developing wrap related sales and training strategies in order to grow the vehicle wrap market on a global scale. Creating a vehicle wrap training and certification program for the installer base in the US.
Chief Marketing Officer
Company Name FELLERS
Dates Employed Oct 2006 – Oct 2008
Employment Duration2 yrs 1 mo
Location Tulsa, Oklahoma Area
Created a new position for a multi Million dollar company. Created the largest catalog in the industry.
Product positioning and branding. Customer Retention.
New client acquisition. Developed specialized industry Training.
Developed specialized industry Software. Created a pull through the program.
Responsible for re-branding the president's image. Developed strategic marketing plan to sustain sizable growth in this down economy.
Company Name The Bad Wrap
Dates Employed Jun 2005 – Oct 2006
Employment Duration1 yr 5 mos
Location Phoenix, Arizona Area
There is provided herein a system and method for rapidly and accurately creating vehicles wraps for use on cars, trailers, and the like. In a preferred embodiment, a digital photograph of the vehicle is imported into a graphics editing program where the vehicle image is stretched to reflect the actual surface area of the automobile or other vehicle.
The graphic image that is to be applied is then dragged over the model of the actual surface area of the vehicle and positioned according to the desires of the designer. Once the graphic design is satisfactorily positioned, the instant invention will take that image and print it on what is preferably two or four mil vinyl film using specialized printers (e.g., an ink jet printer) designed for that purpose. Thereafter, the film containing the graphic image will be applied to the subject vehicle as is conventionally done.