Sergio DeSoto

Marketing
Apr
27
//
2020

9 Practical Small Business Branding Ideas to Upscale Your Business

Do you still believe that branding should be left to established companies? If so, these 9 small business branding ideas should convince you otherwise.
Marketing
Apr
27
//
2020

SEO for Growth: Important Trends Businesses Should Watch out in 2020

To make sure that you implement effective SEO for the growth of your business you need to be well-informed on the latest developments. Here are a few to keep in mind.
Marketing
Mar
31
//
2020

Tap Into These Video Marketing Trends to Get the Most From Your Ads

Here are the latest video marketing trends that companies will be using this year to get the most out of their marketing campaigns.
Marketing
Mar
31
//
2020

Creating Digital Marketing Funnels That Turn Prospects Into Leads

Here's how we go about creating digital marketing funnels that turn cold prospects into sizzling leads for your business.
Marketing
Mar
30
//
2020

The Importance of Content Marketing for Your Small Business

The importance of content marketing cannot be understated. Here's why your business should be creating quality content to tell your company's story.
Marketing
Mar
27
//
2020

Marketing Questions to Ask a Digital Marketing Agency When Hiring Them

Do you want to supercharge your company's growth? Here are the most important marketing questions to ask a digital marketing agency when hiring them.
Marketing
Mar
25
//
2020

Don’t Infect Your Business, Inject Your Business!

These are unprecedented times. We’ve encountered challenges that have tried our societal mettle before, such as 2008’s economic downturn or the aftermath of 9-11.
Marketing
Mar
13
//
2020

5 Easy Tips to Complete Online Reputation Repair

If your business is struggling behind a bad accident, then you're probably ready to move past it. Check out tips for online reputation repair.
Marketing
Feb
26
//
2020

9 Crucial Tips for Successful Brand Development

Do you want your business to be a household name? Start your path to success by following these tips for brand development.
Marketing
Feb
20
//
2020

7 Common Marketing Mistakes to Avoid

There are a lot of ways to market and advertise your business. Make sure you know the marketing mistakes to avoid to ensure your business success.
Marketing
Feb
11
//
2020

Effective Branding in the Digital Era: A Complete Guide

As the online world evolves, branding and marketing are on constant change. Learn how to build a strong business through effective branding in the digital era.
Marketing
Feb
4
//
2020

7 Reasons Why Every Small Business Should Hire Digital Marketing Services

As a small business owner, you might wonder if it is worth investing in digital marketing. The answer's yes and these advantages of digital marketing prove it!
Marketing
Jan
24
//
2020

What's the Best Way to Find Local Marketing in 2020?

While the biggest part of a digital marketing plan is spreading the word of your product across the internet, it's equally important to market your product or service locally
Marketing
Jan
21
//
2020

10 Keys to Effective Digital Ads

In recent times, digital advertising has become a vital component of marketing strategies. Any serious business planning to do well must incorporate digital advertising in their campaigns.
Business
Jan
17
//
2020

Why Is Brand Development So Important?

If you're working to carve out a place in the crowded digital marketplace for your product, one of the best tools to establish your name is developing your brand,
Marketing
Jan
14
//
2020

What Type of Ad Campaigns Are Right for Your Business?

If you're running a company or product line with a major digital footprint, the best way to increase sales is with a well-designed digital ad campaign
Marketing
Dec
18
//
2019

How to Make the Most of Your Marketing Services

When hiring a full-service digital marketing agency, you're getting a host of services in one convenient package.
Marketing
Dec
6
//
2019

7 Keys to Building a Successful Digital Marketing Strategy

If you're launching a new product line or competing in the crowded online marketplace, the key to success is doing more than putting ads out there and hoping customers see them.
Marketing
Nov
11
//
2019

What Is Display Advertising?

Display advertising is a major category that encompasses advertising on websites, apps, and social media platforms.
Business
Nov
7
//
2019

What Is Brand Management?

If you're part of a brand looking to raise its profile in the market, you need an expert in brand management to ensure your presence in the field is prominent and positive.
Marketing
Oct
22
//
2019

Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization ... reach your audience can make a huge difference in your digital marketing strategy. Different demographics use different ...
Business
Jan
17
//
2019

This isn't about a Gillette ad –– it's about society.

We Believe: The Best Men Can Be | Gillette (Short Film)
Business
Jan
15
//
2019

How are you managing your tech time?

An introduction to a good article on how we use devices.
Marketing
Jan
10
//
2019

Successful business people should love reality, even if the truth hurts!

Keeping your head in the clouds is the worst thing you can do you in your business.
Dec
18
//
2018

Businesses use advertising to compensate for neglecting these 3 principles.

Oh the crazy world of trying to make end's meet [...]
Business
Jun
20
//
2018

The biggest fear that hurts your business.

If you are like the majority of people, who avoid the truth, then this article is for you.
Marketing
Jun
5
//
2018

Five Things Most Realtors Do Wrong!

The top 5 mistakes that Realtors make when building their brand [...]
Business
May
31
//
2018

Becoming valuable should be your life's mission.

Face it, life is a race and more often than not involves rats.
Business
May
14
//
2018

What it REALLY takes to be successful.

Have you ever sat down to read a book, a book recommended by a friend in whom you value their opinion?
Business
Mar
11
//
2018

The future of brick and mortar that laziness is propelling!

That crazy digital bug that's floating around the lazy end user of the retail market is quickly becoming an epidemic.
Business
Feb
15
//
2018

The one thing successful people genuinely covet!

We live in a world that sadly cherishes explanation of the common by dynamic people who understand it [...]
Marketing
Feb
6
//
2018

Why buying leads is not your best investment.

Purchased Lead generation is an option, but is it the best approach?
Business
Dec
3
//
2017

Perspective - so powerful yet so drastically negated.

Ever heard about that other guy's shoes?
Business
Nov
14
//
2017

The Headless Executive Got Promoted!

I don't know the best way to describe this monster in business culture today [...]
Marketing
Nov
7
//
2017

Advertising is the brands defender, not the builder!

If your brand is not built and steady, I would be very careful with advertising.
Business
Oct
28
//
2017

Profit does not equal success!

The fact that many businesses are; inefficient, disorganized, chaotic [..]
Marketing
Oct
24
//
2017

Do you need a good brand to be successful?

I have to get this out of my head because it is killing my sleep schedule. [...]
Marketing
Oct
10
//
2017

Cognitive Categorization and Marketing are Connected

Marketing is a broad term and has many channels [...]
Business
Oct
4
//
2017

4 Huge Mistakes When Starting a Business

Don't Make the same mistakes most people [...]
Business
Oct
3
//
2017

Managing the Creative Types

Managing creatives can have it's challenges.[...]
Business
Sep
27
//
2017

What I learned from an Ole Cowboy

It's amazing what you'll learn if you just pay attention [...]
Business
Jul
2
//
2017

When your clients overdose on Dopamine!

Scratching my head on this one!
Business
Jun
13
//
2017

What not using logic looks like.

When you ignore logic and use emotion to make hard business decisions.
Business
May
8
//
2017

What are you really selling?

I have asked this question all over America and the results may just surprise you.
Business
Mar
27
//
2014

Sergio DeSoto Provides Advice for avoiding wrap-installation trouble spots.

"Measure twice, cut once" applies to carefully managing many situations