That knowledge now works for clients — not against them.
Sergio spent decades building industries from the inside — developing certification standards, shaping vendor ecosystems, and leading organizations through the complex dynamics of technology adoption at scale.
That background is relevant for one reason: he knows how vendors think, because he's been one. He knows how certifications get manufactured. He knows how contracts get written to protect the seller while sounding like they protect the buyer. He knows how complexity gets weaponized as a sales tool.
That knowledge now works for clients — not against them.
It has never mattered more. AI is the largest vendor-confusion event in a generation — the same game, played for higher stakes. Sergio reads it for what it is, so his clients don't have to.
For over a decade, Sergio has served sovereign Tribal Nations as a technology advisor — guiding infrastructure decisions, compliance frameworks, and data security projects that require not just technical fluency but an understanding of sovereignty, self-governance, and the weight of the trust a nation places in the people it invites in.
He also works with professional service firms navigating vendor selection, cybersecurity compliance, and digital transformation — organizations where a bad technology decision doesn't just cost money. It costs client trust. Sometimes it costs a license.
Outside the firm, Sergio advocates for Phoenix's unhoused population and aged-out foster children — people who, like too many of his clients, have encountered systems designed for someone else's convenience.
DeSoto LLC exists because he's watched what happens when organizations face the technology world without an advocate. That's a problem with a straightforward solution. He'd rather provide it.