New Brand

Client developed his own branding and wanted to become recognized.

Revenue:
NA
Problem:
New Brand
Completed
April 2018
Industry
Manufacturing

The Problem

Client wanted a brand that would lead to national recognition. He like many business owners tried initially to do it all himself. The initial brand would not lead to being recognized as a leader or industry icon.

The Map

The current brand that was in use did not speak to the clients skill set or passion for his industry, we had to look at where the brand needed to go and develop the identity to get there.

  • Who was our client? 
  • What made him and his works special?
  • What was his offering and how could we help him make it known worldwide.

In order to make any recommendations or plans, you have dig for the facts as they relate to the current state. This includes but is certainly not limited to;

  • The client was unique and had a story as well as a personal identity.
  • The clients offering was / is special and speaks volumes.
  • The client's story is compelling and has heart value.

The Mountains

The biggest challenge here was developing a brand that would come through on our reputation. The client was all in and made this challenge a fun one to take on.

The Road Traveled

We built a new brand, physical identity, web identity and a memorable high end cognitive niche.

This included;

  • Branding that made his name easy too remember.
  • A visual that reinforced it.
  • A positioning statement that set him apart as a leader.
  • A brand that would take his talents and showcase them worldwide.

The Final Result

Due to the clients ability to make the brand we created have truth and value, our client now travels the world and represents brands like Ace Hardware, Monster Energy, Dremel and Yaffe. He is the brand.

Hank Robinson | Hanro Studios
 

New Brand

Client developed his own branding and wanted to become recognized.

Revenue:
NA
Problem:
New Brand
Completed
April 2018
Industry
Manufacturing

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