Client wanted a brand that would lead to national recognition. He like many business owners tried initially to do it all himself. The initial brand would not lead to being recognized as a leader or industry icon.
The current brand that was in use did not speak to the clients skill set or passion for his industry, we had to look at where the brand needed to go and develop the identity to get there.
In order to make any recommendations or plans, you have dig for the facts as they relate to the current state. This includes but is certainly not limited to;
The biggest challenge here was developing a brand that would come through on our reputation. The client was all in and made this challenge a fun one to take on.
We built a new brand, physical identity, web identity and a memorable high end cognitive niche.
Due to the clients ability to make the brand we created have truth and value, our client now travels the world and represents brands like Ace Hardware, Monster Energy, Dremel and Yaffe. He is the brand.