E-Commerce

Client hired an ad agency to create an e-commerce site that failed.

Revenue:
10M
Problem:
E-Commerce
Completed
March 2018
Industry
Non Profit

The Problem

The non profit built a program to help train students with a variety of business skills. They hired an ad agency to create an e-commerce platform that would allow end users to purchase items and support the program.

The Map

The program was built and ready for active orders, the other site was built and not functional so we had to asses the real needs of both the end user and the program participants.

  • Who was the end user/ customer.
  • What were the real needs of the participants, ie. ease of use, fulfillment, customer service and fluidity.
  • What were the needs of the administration staff, ease of accounting, order tracking and expense management.

In order to make any recommendations or plans, you have dig for the facts as they relate to the current state. This includes but is certainly not limited to;

  • Review the current offering.
  • Review the already built " Solution" 
  • Review the critical shortcomings of the built solution.
  • Review the changes requested by, staff, admin and end users.

The site was a massive expense and needed to start generating income.

The Mountains

The biggest challenge here was organization and engagement. The team had very little experience in e-commerce which proved to be a challenge.

The Road Traveled

We built a new e-commerce platform on a very stable system integrating all the functionality at the core level. The previous site was using a plug in e-commerce solution coupled with multiple plugins. We streamlined everything.

This included;

  • Selecting a solid e-commerce platform.
  • Graphic Design.
  • Photography
  • Enabling the appropriate features need to run the business end of the site.
  • Coding.
  • Training staff and admin on how the site works.

The Final Result

The new site is up and running, staff is happy, admin is happy and the investment was 50k less than the original project.

E-Commerce

Client hired an ad agency to create an e-commerce site that failed.

Revenue:
10M
Problem:
E-Commerce
Completed
March 2018
Industry
Non Profit

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