Life can be intense, information overload and decision making can lead to brilliance and stress combined. Learning and observing are essential to growth yet the underlying premise of any real change is often the biggest fear when it comes to running a business. This principle is not exclusive to the world of commerce.  

If you are one of the few executives, who the invest the time needed to delve into reality as it relates to the status of your operation. My hats off to you! If you are like the majority of people, who avoid the truth, then this article is for you.

Now, please do not take that statement as an insult. If you want to grow, effect positive change and increase your profitability.  Take it as a simple grounding statement, albeit only if you apply what I am about to tell you.

First, let me start off by saying that this idea is not new. It is one of the hardest foundational principles to apply to who you indeed are as a person. The effects can be phenomenal in all areas of your existence yet it is one of the hardest things to ask with personal discipline at the core.

The biggest fear that I come across when helping people solve problems regardless of the departmental focus is the truth. The truth as to what is currently happening, how is it affecting sales, people, performance, growth, retention and the list goes on and on.  There is a fear of having to deal with reality. There is a massive tendency to lean on a perceived and selfish view that self-comforts and alleviates true responsibility.

The fear of facing the "truth"

The amazing part of all this, of smashing that fear with a hammer and taking it head on is simple. The changes that follow will not only be exhilarating, but the results will, in fact, be reliable and trusted. The ability to make right decisions, react and respond, to plan and excel. All will be within your grasp.

Don't let this lie rule you. Don't permit it to run your business, or better yet your life. Conquer it by facing it head-on.  The results will not only be longterm, but they will also be a much-needed peace. The peace that the top performers have mastered and owned have kept hold of and cherished.

I have learned over time that when applied with a wholehearted effort by a leader at the helm will lead to extraordinary change, and yes, for the better.

Be responsible.

Yes, don't blame anyone for anything. Own it. If your sales are down, own it. If your customers are not coming back, hold it. If your turn over is high, keep it.  Look at the current status of things and get honest feedback. Take responsibility and make a real change.  

What value are you providing? To whom?

You may not believe this but... Many business owners think about what they want to offer is precisely what their clients long for. Not always the case. Be honest with yourself and listen to your clients. Hear them, understand them and listen to them.

Provided they are in fact the right clients.  

Are they the best target for your offering or do you like the way they dress? I know this is an overstatement but hey. I have seen it.  Perhaps your best target is not the easiest to deal with? That is on you. Deal with it.

The list goes on and on and well, on. The bottom line is simple, so hear me out.


When you deal in reality, as scary as it is. Your world will become a better place. When you take that reality and own it like a boss, look internally at how you can improve it. Business, life, marriage, parenting, friendships, your faith, obstacles, challenges and the rest of life's caveats are all ready for you to be real.

Don't be a wimp and fear your reality.

Take responsibility for your actions and contributions you will be blessed.  Even if the truth hurts, which it often does, facing it will make you a better person.

No question.

Whoever is careless with the truth in small matters cannot be trusted with important matters. Albert Einstein

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