I'm a big fan of finding the latest tools that help me find digital marketing trends.While digital marketing trends will only help you execute a proper strategy (they won't do the work for you), choosing the right track for your marketing can really help you zoom past the competition.In 2019, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat.Posting content to social media - one of marketing tool was once all you needed to grow, a trend to following. Today, customer interactions come at a premium. If you aren’t wowing your customers with personalized content or starting a real conversation with them, you’re falling behind the curve.
While some businesses are on the cusp of the latest digital marketing trends, many others are still playing catch-up to what was hot a few years ago.If you still feel like your head is spinning from 2018, 2019 promises to be even more disruptive. And it isn’t just new technologies that are changing the game. Digital trends that you need to follow.What are the major trends that can help me?The list of major digital marketing trends has been listed below:1. Omni-channel MarketingMarketing is undergoing rapid and major changes. We are moving away from the mass, “push” - based digital marketing, and towards more personalized, 1:1 communication with consumers, through the many trending channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline.Unfortunately, when it comes to omni-channel, multi-device digital marketing trend, consumers today are way ahead of most marketers.
Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.1.1 What is omni-channel marketing?First of all, what is omni-channel digital marketing? The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone
Written by: Tips N Tricks