HubSpot User Group Meeting (July 2019)
Topic: HubSpot and Human Engagement
There are over 10,000 sales and marketing technology platforms on the market. HubSpot alone has hundreds of integrated software products in their ecosystem.
However, at the end of the day, the software tricks and technology tips don't matter.
You are still trying to get and keep the attention of people. You are a company of humans trying to sell to humans. It is people that matter.
Don't miss this opportunity to learn how to use HubSpot to engage real people. At this HubSpot User Group meeting, you'll explore:
- The biggest mistakes companies who rely on a functional CRM system make.
- Mechanical sequencing meets humanity.
- The missed variables that should be tracked but are often missed.
- How to create a real relationship that leads to real sales using HubSpot awesomeness!
An email, blog post, social message, or website is nothing more than words and visuals if it fails to connect with your audience on a human-level. The insight you'll get at this PHX HUG event will give you the competitive edge you need to make your messages matter!
When / Where
ASU SkySong Building 1, Room 301 Ingenuity
1475 N Scottsdale Rd
Scottsdale, AZ 85257
3:00PM – 5:00PM
July 9th 2019
Sergio DeSoto, Business Transformation Consultant at DeSoto Consulting
Sergio began his entrepreneurial endeavors in 2004 when he opened one of the first vehicle wrap companies in Phoenix. His passion for engaging clients with direct emotional triggers and contextual messaging was a driving force behind his next venture, making it easy to design vehicle wraps for direct marketing. He developed and patented the leading design software for vehicle wraps in 2007.
He took on contractual CMO for two national distribution companies, where he developed branded training and certification programs for 3M to provide precise skill level and assurance for end users like USPS, Matco, Mac Tools, UPS, and Federal Express.
Sergio DeSoto now consults for a variety of businesses across the country and has developed a reputation for dramatically increasing revenue. He has consulted for companies like 3M, Hewlett Packard, and Avery Dennison.
He has built his core methodology strictly based on human engagement. This methodology has positively affected companies like Sky Zone ( franchise partners across the country, HMI, local and national Law Firms as well Tribal Governments.