How Video Marketing Services Can Improve Your Business

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Published 
March 11, 2020

As a business owner, you're continually looking for ways to grow your business.

Marketing is a great way to make this happen, but how can you know where to focus your efforts in such a broad field?

One great place to focus? Video. It's constantly growing in popularity and lead to substantial increases in sales.

In fact, 90% of internet users say that product videos are helpful in their decision process. So if you're trying to convert more leads, video is a great strategy.

Keep reading to learn more about how video marketing services can help your business.

It Grows Brand Awareness

Youtube is continuing to grow at an astonishing rate. And video content is exploding on Facebook and Instagram as well. Video posts on Facebook have 135% greater organic reach than photo posts, to be exact.

Because people are so engaged with video on these platforms, it creates an opportunity for any small business owner. If you can distribute an interesting video that introduces your brand to people, this is can be a great first step in establishing a customer relationship.

For many small business owners, increasing brand awareness is a common goal. If people don't know about your company, how will they ever become a customer?

Here's where video marketing services can come in handy. Branded video content is very memorable, and when done correctly, can create an impression that will last for years.

Video Appeals to Mobile Users

It's no secret that smartphones are everywhere. Ten years ago, just a fraction of the population could stream video on their phone. But in today's digital world, 81% of American adults own a smartphone.

What does this mean for you as a marketer? You can reach people on their phones with video wherever they are.

Gone are the days of only being able to show a video ad on TV. Now, you can convey your message anytime, anywhere.

And with this increased reach, you're able to convey your message more quickly and more effectively.

Videos Can Convey Information More Efficiently

How often do website visitors actually read all of the content on a page? The truth is that people like to skim. So when you have a lot of great information to provide about your products and services, chances are people aren't getting the full message.

This is another way that video marketing can help grow your business' reach.

Here's why. 72% of people would rather watch a video to learn about a product than read written content. It's that simple.

So if you can convert your webpage's content into engaging, digestible videos, you'll have a much better chance of getting your message across.

This doesn't mean, however, that you need a Hollywood-level crew to make your next video. You can shoot effective web videos on your iPhone, or you can create them using simple animation tools. The options are endless.

Search Engines Love Video

If you're like most small businesses, you're actively trying to improve your SEO efforts. SEO, short for search engine optimization, is the field of digital marketing that revolves around improving your webpage rankings in search engines.

And the best part is that it's a type of online marketing that doesn't cost anything.

Think of it this way. Google's goal is to provide its users with the most accurate, engaging, and useful information possible. If they can do this, their visitors will become returning users.

In many search results, Google now includes a section for videos. So if you have a video that answers a popular question, this is another way to generate interest in your brand.

Videos Build Trust

Another essential reason to utilize video in your marketing: it builds trust with your visitors. In today's crowded digital space, people want to trust the companies they buy from.

When you create valuable video content that you then provide for free on your website, Youtube channel, or social media profiles, you're showing that you want to do more than just sell. You want to create a long-term relationship.

Another way to use videos to build trust? Partner with influencers.

YouTubers are some of the most powerful social media figures out there. So if you can get them, as a third party, to endorse your business, this can have a significant impact on your bottom line.

Think about ways you could build relationships with video influencers to take your brand to the next level.

Video Encourages Social Shares

Last but not least, let's talk about another free online marketing tool: organic social media. Instagram, Facebook, Twitter, Pinterest--they're all resources you can use to get the word out about your brand.

We've all seen videos that have gone viral on social media. This is a marketer's dream, but the truth is it doesn't happen very often.

But, if you can make an engaging video, you can get people to share on their profiles for free, expanding your reach. And video is more likely to be shared than photo posts.

Video Marketing Services: What You Need to Know

Now that you've read all about video marketing services, what's next? It's time to create a plan for your company.

With a detailed strategy, video marketing can help take your business to the next level, increasing leads and sales along the way. And what small business owner doesn't want that?

Want some professional assistance in your marketing efforts? Contact our team today for more information. We're happy to help.

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