Did you know that there are over 28 million small businesses in the USA? Due to the economic upturn of recent years, many have created small startups and businesses. This has led to crowded markets in some sectors. How can you get your business out in front of the crowd? The answer is great branding.
Having a consistent message and logo across your sales channels will give you the best chance of success against your competitors. How can you find creative branding ideas that will work for your company? Why not check out our in-depth article to find out more.
1. Reflect on the Purpose of Your Brand
The most valuable brands in the world have a single secret behind them. The brand encapsulates, reflects and transmits the purpose of the product or business behind it.
To clarify in your mind what your purpose is, you can ask yourself some simple questions: Why does my product exist? What problem does it solve? Why should people care? When you find the answers to these questions, you can take the first step to transmit the purpose of your brand to your audience.
The stronger your brand and the faster your audience comprehends it, the quicker you will build a rapport and fanbase.
2. Research Competitor Brands
Plagiarism is obviously illegal and a complete waste of your creative ability. However, you can get good pointers from looking at what your competitors are doing.
Understanding the evolution of their brands, why they have made specific changes at certain times, can be very educating. It can even help you to avoid making the same mistakes.
Your goal is to be out in front of your competitors. So when you study their marketing strategies you are looking for points to imitate. However, you are looking for areas where you can innovate. Do better than they are doing in drawing attention to your unique products and services.
3. Who Is Your Audience?
If you want your branding to influence your audience in the most profitable way, you will need to do two things:
- Identify who your target audience is.
- Identify with your target audience.
Branding is only successful if you can get inside the heads of your potential customers and see what makes them tick. To find out their likes and dislikes, their goals, and insecurities.
This does not mean that you cannot have more than one target audience, but it does mean that you know each one very well. If your goal is to attract stay-at-home parents, your strategy would be vastly different from one that targets university students.
Get to know your target audience. You will build a following that will stick with you through good and bad.
4. Establish Your Mission Statement
Your mission statement is a concise expression of the primary goals and passion of the company. Defining this and advertising this to company workers is one of the key ways that a business can keep focused over a period of time.
Once these simple expressions or sentences have been penned, it will start to influence the goals, daily activity, and yes the branding that will convey the mission statement to the target audience.
A mission statement is especially important if your company will employ a marketing agency. The marketing agency will want to know from day one what their purpose and the message that they will convey will be.
5. What does Your Brand Offer?
"What is in it for me?" When a potential client asks themselves this question regarding your product, the answer should be obvious. Your company branding should clearly indicate the benefit of your product or service for the customer.
This should not be a bland list of services that your company renders. It should inspire the customer that their life will be improved in specific ways by working with your brand.
6. Is Your Brand Unique?
Your product may have strong similarities to rival products, after all, it is unlikely to be truly unique. However, your branding should be completely distinguishable from other companies. A unique voice will help others to return to you for business rather than a competitor.
A brand voice that reflects a down to earth humor will resonate strongly with your audience. A global brand may impress. However, a brand that reflects local circumstances in each location will resonate strongly with customers and even create a sense of loyalty.
7. Do not be afraid to show Personality
Do you or your company have a creative flair? Do not be afraid to show it. No one wants to hear or see cliched or repeated taglines. If you have artists in your team, use them effectively. Harnessing their abilities can create a great rapport with your audience as their attention is grabbed by your unique designs and colors.
8. Start Your Brand Story
Branding is more than a single image or message. It is the start of your business's public story. It communicates who you are and what you do. However, it will no doubt have twists and turns over the years.
As years pass by and your content marketing department creates blog articles, press releases, and so on, your long-term customers will stick with you along the journey. This means that you have to treat them as long-term friends from day one.
9. Consistent Logo and Taglines
As you transmit your mission statement to your gat audience and take them on your companies journey, you need to have consistency across your channels.
Video marketing and printed fliers may be entirely different approaches from one another. However, consistency will help your customers recognize your brand immediately.
This is your calling card. When customers see your brand in various contexts it will immediately bring to mind the positive experience they had with your company and a desire to repeat it.
Awesome Branding Ideas and Much More
No company is too small to have awesome branding. All businesses should be striving to provide a consistent message across their sales channels. You may need to think outside of the box to find branding ideas that will work for your business. However, it is definitely worth the effort as people will see your business as a professional permanent service.
If you are interested in small business success stories and ways to upscale your business, we are here to help! We leverage our years of experience in business to provide reliable guidance and services. Why not take a look at our website to see how businesses can advertise effectively even during the COVID-19 crisis.