You know that gut feeling you have, when considering a big purchase, the conscious or better yet unconscious decision you make to go with a preferred expert is usually the standard. Why? Why do most people spend their money where they have comfort and what do you need to do as a realtor to create that feeling, that reputation, and a nice career.
Mistake number 1 | a niche
The majority of humans with a Real Estate license's sell everything and anything sitting on the ground where people can call it a residence. Take a look. Most Agents market themselves as a Realtor. That's it.
You need to have a niche. You need to become a recognized expert in your area of specialty, and the lead development will reverse itself.
Focus on an area of Real Estate and become known as the leader. It is that simple.
Mistake number 2 | your brand
If you are going to make a name for yourself, there is more to it than good customer service. You need to stamp every person's brain that you come in contact with as to who you are and how you can help them. Once you have a niche, you are going to focus on you need to make your visual identity reinforce that.
If you are going to the "The West Valleys new home specialist," then your branding should reflect that.
Mistake number 3 | your firm's brand
Believe it or not, even though big branded firms cost more, and you must do your research as to what each company provides. I would highly recommend using an established brand that will instantly give you credibility and your clients an instant trust factor. Where most agents miss the boat. Thinking that a low-cost brokerage will save them money.
The reality is a cheap broker can cost you money. Just like anything else in this world you have to give to get. If the fees are higher, you should be getting help, leverage and training in return. The best brokerages invest in their team because at the end of the day.
The more you produce, the more they will make. Pretty simple.
As an example. ReMax Preferred Choice offers every new agent a complete branding package coupled with a multitude of lead generating, brand building tools.
Mistake number 4 | marketing
Very few agents leverage relationships, time and effort in truly marketing themselves. I can count on one hand the agents I have dealt with in the past five years that send newsletters, do blog posts and send thank you cards. Let alone keep in contact with previous clients.
Your time needs to be allocated weekly to work on your business not just in it.
Mistake number 5 | marketing their offering
Why is it that 99% of homes on MLS blend? Why are the description's poor and photos are hoaky? Why is it that tools like the ones offered by RMPC are simply not used? My best guess is that the pressure of generating leads and closing to make ends meet forces a lack of individualized thinking.
Each home will speak to a unique group of people. Each home needs to be directly marketed to a precise target. Each home is a representation of who you are as the listing agent.
Take time to invest your best efforts into every home you touch and over time your niche brand with the right firm will grow. I promise.
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