If you're a retail brand and want to have a successful holiday peak retail season, you need to deliver not only great products but also a satisfying shopping experience. Table stakes these days are excellent customer service, timely shipping, efficient and branded packaging, and an easy to navigate website and shopping cart.
Here are four nonnegotiables retailers should follow to ensure you're providing customers with a satisfying holiday shopping experience.
1. Make sure your mobile-first, e-commerce site is optimized.
Mobile-first e-commerce is critical in retail. Our 2019 e-commerce survey of online consumer expectations found that 59 percent of respondents prefer to buy items online over in-store.
Have your tech team test the site speed and make sure your e-commerce site is optimized so you're primed to meet demand. Ensure you've segmented audiences properly so you can present personalized offers in the form of marketing activities with names, product recommendations, or suggestions based on the segment a customer falls in.