10 Keys to Effective Digital Ads

Post by 
Sergio DeSoto
Published 
January 21, 2020

In recent times, digital advertising has become a vital component of marketing strategies.

Any serious business planning to do well must incorporate digital advertising in their campaigns. When used correctly, digital advertising has proven to be a powerful marketing tool for both B2C and B2B businesses. However, to reap the full benefits of digital advertisements, businesses must come up with effective digital ads.

1. Creative Elements

To attract attention towards your business and away from your competition, you must use visually appealing elements. Visual elements that can help your brand stand out include logos, colors, fonts, or mascots. Your goal should be to attract and maintain the attention of your audience. Applying visually appealing elements in your ads will increase traffic towards your business, which is one of the goals of a marketing campaign.

However, while it is important for you to play around with creative and unique visual elements to avoid repetition, you should maintain consistency, so the marketing campaign remains familiar to your audience.

2. Research

It is typical of humans to make predictions from their own experiences, but for an effective digital ad, you need to collect market data and analyze it to predict constantly changing trends. What worked with your audience in a previous marketing campaign may not have the same impact in the future. Conducting thorough research will help you design digital advertisements that match the needs of your audience. Data from this research also allows you to reach your specific target audience across some digital advertisement platforms.

3. Know Your Target Audience

Understanding the needs of your target audience is key to successful digital ads. Spend some time and other resources at your disposal to get to know your customers.

One of the things you can look out for is your audience's favorite social media platforms. Once you have identified where they spend most of their time, create content that appeals to them. It is important to note that content relevant to one social media platform may not be relevant to others. Currently, Facebook has proven to be ahead of its competitors. It gives you multiple options at a flexible price.

4. Spend Wisely

Different digital marketing platforms offer different value. Analyze and decide which platform offers you the best return for your time and money. Instead of investing on the same platforms as your competitors simply because it has proven successful for them, take time to understand your audience and brand yourself to attract them. Plan your budget according to the charges of the digital marketing platform that will offer you the highest value.

For example, Google AdWords is an effective marketing platform for a business whose products or services are in high demand based on online searches. If you are a startup, advertising on the same platform may not help your business much.

5. Analyze Social Media Metrics

Analyzing data from social media metrics will help you determine the effectiveness of your digital ads. Connecting social media metrics with return on investments will give you a clear picture of the impact your ads had on traffic and sales volume. Social media metrics also show you which strategies are promoting engagement and which are leading to direct sales.

6. Understand the Buyer Process

Understanding the buyer process allows you to provide your audience with something unique during each stage. Detailed options from buyer analytics enable you to know what captures the interest of the buyer, what maintains it, and what repels them. Design your digital marketing campaign to make the buying process easier and simpler for your audience while meeting your marketing goals. Provide something creative that will see them through the whole journey.

7. Integrate All Marketing Channels

Consistent messaging is an effective way of reaching your target audience. If you are running your digital ads on several platforms, ensure that even though the content is presented in various forms, it still passes the same message to your audience. Passing one message across all digital marketing platforms works more effectively than having partial messages on each platform. For example, while Facebook Ads are an effective digital marketing tool for new products and boosting sales, it works wonders when complementing another marketing platform such as email.

8. Leverage Facebook

Despite the many success stories that come from advertising on Facebook, research by various marketing agencies suggests that around 80% of small and medium-sized businesses fail to exploit this opportunity. Through your Facebook friends, you can create awareness for your business through an online form of word-of-mouth. Even with a minimal budget, Facebook allows you to target specific audiences using various options that are unavailable on other digital marketing platforms. When used correctly, Facebook has proven to be a powerful marketing tool for many businesses.

9. Optimize Product Listing Ads

When running digital ads, ensure the product listing has all the information a customer might need about your product or service. You might only get one chance to impress your audience: make it count. By forcing your customers to do more research, you risk losing them since many people are just not that interested. A clear, compelling product description enables your products or services to look great in PLA'S on Facebook, Google, and Bing.

Combining the picture of the product with a detailed product description goes a long way in creating a visually appealing ad, especially on search engine pages.

10. Use Geofencing

Geofencing is a new digital marketing technique that works well for businesses that sell directly to consumers (B2C). This online marketing strategy allows you to target potential customers based on their location with the aim of guiding them to your physical retail points. When used effectively with other digital marketing tools, geo-fencing boosts in-store traffic leading to increased sales.

A recent study shows that this strategy boosts in-store traffic by up to 3 times. The study also indicates that one out of three people that visited the store ended up purchasing the product or service. Using geofencing, marketers can target audiences based on their interests and tailor offers that will convince them to make a purchase. It is like creating an alert for every time someone searches for the products or services you offer in an area where you have a physical store. These alerts enable you to beat your competitors by making early offers to potential customers.

Become More Effective

Any long-term business plan must incorporate digital advertisements in its marketing campaigns. There are fewer marketing strategies that allow you easier access to your target audience than digital ads. Use these 10 keys to effective digital ads to boost traffic and sales volume. To remain ahead of your competitors, it is important to stay alert to changing digital marketing trends.

Carrying out research will help you adapt to the times. There is always something new to learn. For more information on effective digital ads and content and credibility building, contact Desoto LLC today.

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